190% Growth in Monthly New Patient Leads for Local Dental Practice

Client Industry: Emergency & Family Dentistry
Location: Georgia
Timeline: 3 Months

Challenge

A family-owned dental practice had recently expanded their office and hired more staff, but their patient flow remained stagnant. Despite having a modern website and loyal patients, they weren’t capturing enough new business. The client operated in a competitive emergency dental care market, where Google’s scrutiny and user urgency created a high barrier for effective search visibility and conversions.

Objectives

• Increase new patient leads

• Improve Google Ads performance

• Boost local visibility and website traffic

• Cater to Spanish-speaking demographic in the area

Our Strategy

Pinecone Media designed a comprehensive, hyper-targeted SEO and PPC strategy that included:

• Custom SEO Plan:
  On-page optimization with keyword-rich content and metadata
  Off-site strategies including backlink acquisition and content distribution

• Landing Page Optimization:
  Created localized and Spanish-translated content tailored to the clinic’s 15-mile radius
  Built landing pages that aligned with user intent and urgency in emergency care

• Google My Business & Local SEO:
  Strengthened local authority through listings, citations, and geo-specific optimizations

• PPC Strategy Revamp:
  Researched time-on-site patterns, client testimonials, and categorical trends
  Refined targeting for high-intent dental service queries without increasing ad spend

The Results

After implementation, the dental practice saw substantial improvements:

• 190% increase in new patient leads per month

• 1,533% increase in unique users reached

• 249% increase in overall website traffic

• 2x Google Ads campaign performance with no added spend