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Boosting Revenue for a Discount Appliance Retailer


Client Industry: Appliance Retail
Location: United States
Timeline: 2 Months


Challenge

A regional appliance retailer was spending heavily on Google Ads but wasn’t seeing the expected foot traffic or revenue. They needed a more efficient digital strategy to convert advertising into actual in-store visits and sales.


Objectives

  • Increase in-store visits

  • Grow phone call inquiries

  • Boost monthly store revenue

  • Improve website traffic and engagement

  • Strengthen brand visibility and local awareness

Our Strategy

Pinecone Media launched a full digital marketing overhaul that included:

  • Digital Audit: Reviewed website structure, online listings, and social presence

  • Advanced SEO:
    Added 58+ unique keywords based on search trends
    Aligned content with weekly consumer intent
    Built quality backlinks to increase authority
    Improved metadata, internal linking, and local citations
    Created localized content and optimized Google Business listings

  • Google Ads Optimization:
    Targeted local buyers searching for discounted appliances (scratched, dented, open-box)
    Refined campaign structure and bidding strategy
    Focused on quality traffic and better ROI
    Captured long-tail, misspelled, and niche search terms to broaden market reach

The Results

In just two months, the retailer experienced:

  • 58% increase in store revenue

  • 2x growth in organic search traffic

  • 15x more unique keywords driving traffic

  • Stronger local presence and more qualified foot traffic

CLIENT • 
Appliance Store
CATEGORY • 
ORGANIC SEO
DATE • 
Nov 21, 2024

RETAIL SERVICE

Appliance Retailer Sees 58% Revenue Growth in 60 Days
Pinecone Media transformed an underperforming digital strategy into measurable growth through high-impact SEO and Google Ads improvements—resulting in a 2x boost in organic traffic and a 58% revenue increase during a typically slow season.

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