Boosting Revenue for a Discount Appliance Retailer
Client Industry: Appliance Retail
Location: United States
Timeline: 2 Months
Challenge
A regional appliance retailer was spending heavily on Google Ads but wasn’t seeing the expected foot traffic or revenue. They needed a more efficient digital strategy to convert advertising into actual in-store visits and sales.
Objectives
Increase in-store visits
Grow phone call inquiries
Boost monthly store revenue
Improve website traffic and engagement
Strengthen brand visibility and local awareness
Our Strategy
Pinecone Media launched a full digital marketing overhaul that included:
Digital Audit: Reviewed website structure, online listings, and social presence
Advanced SEO:
Added 58+ unique keywords based on search trends
Aligned content with weekly consumer intent
Built quality backlinks to increase authority
Improved metadata, internal linking, and local citations
Created localized content and optimized Google Business listingsGoogle Ads Optimization:
Targeted local buyers searching for discounted appliances (scratched, dented, open-box)
Refined campaign structure and bidding strategy
Focused on quality traffic and better ROI
Captured long-tail, misspelled, and niche search terms to broaden market reach
The Results
In just two months, the retailer experienced:
58% increase in store revenue
2x growth in organic search traffic
15x more unique keywords driving traffic
Stronger local presence and more qualified foot traffic

CLIENT •
Appliance Store
CATEGORY •
ORGANIC SEO
DATE •
Nov 21, 2024
RETAIL SERVICE
Appliance Retailer Sees 58% Revenue Growth in 60 Days
Pinecone Media transformed an underperforming digital strategy into measurable growth through high-impact SEO and Google Ads improvements—resulting in a 2x boost in organic traffic and a 58% revenue increase during a typically slow season.